About IY

IY Story

Mahtab Hariri, interpreted as ’Moonlight Silk’ in Persian poetry, blends creativity in motherhood and medicine, shaping the next chapter of lifestyle medicine with a timeless, unified sciency-artsy and emotionally attached style. Dr. Mahtab on Instagram, her Apothee stories were inspired by her authentic character through illustrator friends in storytelling. Intrigue Yellow® (IY) lifestyle brand evolved from dream to reality over 50 years, merging ancient resources with modern approaches. IY transitions into a non-profit, nurturing neglected intelligence through research and happiness movements. As an independent researcher, she decoded a timeless Wellness Wisdom System during the 2020 Pandemic, revealing ancient secrets for resilience needed for living healthier daily. These insights demand reimagination as invaluable resources and a mission to explore more ’why’s. Mahtab dedicates this modern ‘LIFEITUDE’ to her 105-year-old father, a Caspian Sea-dweller who embodied balance and mentored her as a parent from Gilan, Iran. Continuing his legacy, she invites contributions to fostering fulfilling lives on Earth within the ‘yellow bubble.’

From A Vision to A Mission

Established in 2019, The Intrigue Yellow®️ Foundation has transformed from a women empowerment-focused, non-political, non-religious 501(c)(3) tax-deductible global nonprofit, registered in the U.S.A., into a dynamic fusion modern lifestyle foundation that uplifts both emotional and intellectual quotients (EQs and IQs) concurrently. As a volunteer-based, independent entity with a strong commitment to supporting small businesses, Intrigue Yellow®️ is dedicated to nurturing the creativity of the under-recognized in arts, science, and humanities. Our vision is to conduct research, craft unique initiatives, and establish resources inspired by ancient predecessors who placed a significant emphasis on human rights.

From an intriguer to
the intriguers

The Intrigue Yellow®️ creates a ripple of positivity, embracing the ancient and empowering the marginalized, fostering avant-garde lifestyle initiatives.