The Intrigue Yellow® Foundation, a registered trademark in the USA, has been rooted in Chicago since 2019, just months before the pandemic hit in 2020. IY stands as an evolving, comprehensive, and contemporary non-profit organization with minimal infrastructure but monumental aspirations. Founded by Mahtab Hariri Pharm.D., a mother of three and seasoned academic pharmacist, it seeks a happiness model to address excessive medication use resulting from the stresses of modern life including disinformation. IY’s remedy-based lifestyle foundation models early roadmaps for a holistic approach to wellness and wisdom, embracing feminine and creative motifs as part of its brand. These enduring legacies empower individuals to lead personalized lifestyles rich in the creative fusion of art and science, nurturing human relationships alongside personal growth.Through unique entrepreneurial philanthropy and community building, IY advocates, educates, and aims to preserve inaccessible world cultural heritage that could otherwise serve as guiding principles for humanity and health. Central to our ethos is the empowerment of marginalized “lifestylists,” particularly women, whose stories have been overshadowed by gender and political biases, hindering progress towards an inclusive and diverse world. IY upholds the core value that a harmonious balance between emotional agility and intellectual intelligence is pivotal for a fulfilled life’s purpose. Beyond our dedication to advocacy and education and our contribution to the global community’s happiness and intelligence, IY leverages the power of local events, productions, and media to amplify messages of hope and resilience, reaching a broader audience by presenting authentic stories. As a non-religious and non-political 501(c)(3) organization, our commitment to entrepreneurship and philanthropy is a unique business model that cultivates global networks for mentorship and future scholarships. Live IY through a lifestyle resource-building process that inspires you to care for yourself and those around you, fostering a more harmonious and peaceful human lifestyle on Earth. Join us today.
IY embodies a mission to effect change both locally and globally by fostering enduring connections and seeking altruists from all walks of life. These connections transcend generations and broaden perspectives across diverse narratives.
Intrigue Yellow partnered with The Art Institute of Chicago, specifically the Ryerson and Burnham Libraries, to expand access to the museum’s research materials. As part of this collaboration, IY donated a copy of “Iran Modern: The Empress of Art,” showcasing the contributions of women in public service to arts and creativity, as well as offering a glimpse into Iran’s inaccessible art collection. This donation, bearing the original signature of the empress, underscores the mission of IY.
The Rudbar, Iran earthquake of June 20, 1990, was one of the century’s most catastrophic earthquakes. Under the leadership of the then-president of the Rutgers University’s Iranian Student Club, now the founder of Intrigue Yellow®️, $40,000 was raised to construct a school to aid the affected region. Now, after 34 years, plans are underway to renovate this school in as an IY campaign.
In April 2019, the world watched in horror as the Notre Dame Cathedral in Paris experienced a devastating fire disaster. Just a few weeks before the inception of The Intrigue Yellow® Foundation in April 2023, this iconic symbol of history and culture suffered significant damage. To support the rebuilding efforts of this historical landmark, funds were promptly sent by The Intrigue Yellow® Foundation.
In February 2022, as Intrigue Yellow (IY) was gearing up to launch its Human Well-being Project centered around a new lifestyle post pandemic, promoting wholesomeness and our connection to the earth, conflict erupted in Ukraine. On Earth Day 2022, despite the unexpected turn of events, the foundation held its first virtual event aimed at providing care and assistance to the war victims. This event marked the launch of a new campaign called “More Music No War,” emphasizing the significance of nurturing children with music and supporting mothers to pave the way for a future characterized by peace and harmony through music. The proceeds from the virtual event were donated to aid the victims of the Ukraine war.
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