Why: The inaugural lullaby, tenderly delivered to a newborn, marks the genesis of a lifelong connection between music, humanity, and well-being. The undeniable influence of music on our emotional and physical health becomes apparent. In the face of recent tragedies like school shootings and wars, IY staunchly advocates for the perpetuation of soft power through music as a conduit for peace.

How: The approach involves a concerted effort of campaigning and collaboration with diverse sources. IY seeks to promote increased musical access for children, recognizing it as a powerful tool for fostering harmony. Moreover, there’s an emphasis on encouraging women and celebrating motherhood, urging them to persist in their mission to connect children with the transformative influence of music.